Recurring revenue
Contracted, repeating income with low churn is worth materially more than project work. It is often a packaging decision, not a product one.
Transactions are won and lost in the preparation. I work alongside owners, lawyers and tax advisers to keep the numbers credible, the process controlled and the outcome close to what the business is worth.

West Mids Finance · Advisory in the room
Most value is created in the eighteen months before a sale, not in the negotiation. My job is to make the business easy to buy and hard to discount.
A good acquisition has a thesis, a price that survives diligence, and a plan for the first hundred days. I cover the financial side from screening to integration.
6
Completed transactions alongside owners
3.5x
Median multiple improvement after an exit readiness programme
100 days
Post-deal plan and reporting handover
Whether you are buying or selling, the sequence is the same. Rushing the first stage is the most expensive mistake in the process.
12–24 months out
Clean up the numbers, reduce reliance on the owners, document the systems, and build a forecast a buyer can believe.
6–9 months out
An honest valuation range with the drivers behind it. Where the multiple comes from, and which improvements move it.
3–6 months out
Buyer or target list, teaser, information memorandum, and a controlled process with the right advisers alongside.
Diligence
A data room that holds up: quality of earnings, working capital normalisation, and answers inside the agreed timetable.
Completion
Price mechanism, earn-out terms, completion accounts, and a 100-day plan so value is not lost on day one.
Multiples are a shortcut, not a strategy. These four drivers explain most of the gap between two similar businesses.
Contracted, repeating income with low churn is worth materially more than project work. It is often a packaging decision, not a product one.
A business that runs without the founder is a different asset. Documented processes and a credible second layer of management matter.
Adjustments you can evidence. Every add-back a buyer cannot verify becomes a discount at the table.
A forecast with named drivers beats an optimistic curve. Buyers pay for the reasoning as much as the number.
Sandy works with owners, lawyers and tax advisers across Birmingham, Solihull, Coventry and the wider West Midlands on both sides of a transaction. Confidentiality is maintained throughout, and early conversations can be held before any process begins.
These conversations are confidential and start with a plain discussion of what the business is worth and what would need to change. No commitment, no pressure.